Joan Chow joined ConAgra Foods as executive vice president and chief marketing officer in 2007. Joan was named a Brandweek Marketer of the Year for 2009. In this role, she is responsible for leading ConAgra Foods' global marketing team, including advertising, media, digital and social marketing; integrated marketing communications; strategic marketing; consumer insights; and customer marketing.
Joan takes an in-depth focus on marketing for ConAgra Foods brands across the portfolio. Her goals are to build stronger advertising creative, effective media plans, sustainable customer linkage and a strong return on marketing objectives. In 2008, Joan's team launched ConAgra Foods' health and wellness platform — StartMakingChoices.com — an online tool for consumers to manage and track their health to live a balanced life.
Prior to joining ConAgra Foods, Joan was senior vice president and chief marketing officer of Sears, Roebuck and Co. Joan began her career in 1986 at Johnson & Johnson. She earned her M.B.A. from the Wharton School of the University of Pennsylvania and her bachelor's degree in linguistics from Cornell University.
Overview:
Gaining a 360-degree perspective — understanding every relevant aspect of the consumer experience — is vital to ConAgra Foods.
The company's marketers lead with insights, define the brand essence (its heart and soul), develop marketing plans across consumer touchpoints and contribute to the innovation pipeline that nourishes the lives of consumers. They also develop expertise in specialty areas, such as consumer insights, package design, and integrated and shopper marketing.
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